Not as marketable as the CBS eyeball.

CSTV is getting a facelift. Navy’s television home for football (and just about everything else) is being re-branded as the CBS College Sports Network in March. So what does this mean? Hopefully two things. One, the CBS name should give the channel more name-brand appeal when negotiating with cable providers about adding it to their lineups. Selling some upstart product that nobody’s heard of is a lot harder than selling something with the name recognition of CBS. Two, with any luck, the on-screen graphics for football games will change. CSTV’s Gametracker ticker at the bottom of the screen makes their broadcasts look like something on the Bloomberg channel more than a football game. A more CBS-style presentation would be welcome. All in all, this is probably a net positive.